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Sr. Manager of Digital Marketing

 

JOB PURPOSE:

The Senior Manager of Digital Marketing leads the digital marketing team, programs, and communications across all touchpoints of the customer experience.  Leads the digital strategy, development, and execution of company initiatives, vendor and community partnerships, customer-facing and digital marketing strategy and communications, and customer experience technology programs and platforms.  Responsible for driving brand initiatives, brand voice, and brand awareness as it appears across all digital channels. Continually seeks opportunities to enhance efficiency through new activation methods, product categories, and marketing techniques.

 

KEY DUTIES AND RESPONSIBILITIES:

  • Manages operations of the digital marketing team
  • Leads the development of the digital media strategy, execution, and optimization of campaigns across multiple digital media channels including Display, Mobile, SEO/SEM, Social, Influencer, Email, SMS,  and Streaming Audio.
  • Ensures all KPI’s are achieved across all brands. 
  • Identifies, tests, and validates a variety of digital products, programs, automation and vendors/partners to continually evolve our digital media presence
  • Oversees all digital media performance reporting including tracking trends and metrics as well as recommending adjustments to media plans and strategies
  • Advises and consults on all aspects of the day-to-day management of digital media channels.
  • Develops strategies to thrive in product categories while planning continuous experiments for opportunities to generate revenue
  • Collaborates with teams on brand-wide initiatives, such as new product launches and promotions, to ensure a consistent and optimized customer experience across all digital media channels
  • Develops and maintains relationships with department stakeholders, vendors, partners, and creative collaborators
  • Ensures brand look and displays are consistent in appearance and aligned with presentation standards
  • Promotes brand awareness, positive product impressions, customer loyalty and retention, new customer acquisition, and market influencers to increase sales through platform and initiative management.
  • Ensures all digital marketing strategies, programs, and media channels are compliant MED laws and advertising regulations

 

REQUIRED QUALIFICATIONS:

  • 8 years of progressive and related digital marketing experience
  • 2 years of management experience
  • Bachelor’s degree in a related field or equivalent experience
  • Must possess or obtain a Colorado Marijuana Enforcement Division (MED) Employee Badge
  • Experience building teams and internal partnerships
  • Strong understanding of the digital media ecosystem
  • Experience managing paid and organic search campaigns using Google Analytics, Webmaster Tools, Google AdWords, and Bing Ads
  • Experience with cross-channel and/or full-funnel strategies, including traditional and digital advertising, direct response programs, email, website development, mobile, search, eCommerce and social media
  • Experience supporting or managing customer focused membership loyalty programs
  • Experience leveraging ethnographic research
  • Strong project management experience
  • Experience with a client service organization, preferably in a retail environment.
  • Experience and knowledge of design and design processes, combined with technology
  • Excellent analytical and critical thinking skills to assess data and make informed decisions
  • Excellent interpersonal and customer service skills
  • Excellent written and verbal communication skills
  • Excellent organization and time management skills
  • Proficiency using Google Suite and/or Microsoft Office programs including Gmail, Calendar Docs, Slides, Sheets, Word, Excel and Powerpoint

 

PHYSICAL REQUIREMENTS:

  • Sitting for extended periods of time
  • Ability to perform the following physical tasks: sitting, standing, stooping, stretching, walking, bending, twisting, reaching, performing repetitive motions, and carrying boxes

 

COMPENSATION AND BENEFIT DETAILS:

  • Pay Range: $100,000 to $140,000; actual pay will be based on qualifications
  • Bonus Eligible
  • Paid Time Off 
  • Medical, Dental, and Vision insurance plans available
  • Supplementary insurance plans available including Life, Disability, Accident, and Critical Illness
  • 401k and ROTH 401k plans
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