The Senior Manager of Digital Marketing leads the digital marketing team, programs, and communications across all touchpoints of the customer experience. Leads the digital strategy, development, and execution of company initiatives, vendor and community partnerships, customer-facing and digital marketing strategy and communications, and customer experience technology programs and platforms. Responsible for driving brand initiatives, brand voice, and brand awareness as it appears across all digital channels. Continually seeks opportunities to enhance efficiency through new activation methods, product categories, and marketing techniques.
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